Reflecting on 2019 and Ready for the New Year!

The end of the year is a great time to sit back, relax and reflect on your business’ marketing and promotional efforts over the past year. What worked best for you in 2019? What brought you the most return on investment (ROI)? What efforts, if any, didn’t produce the type of results you’d hoped for? We can always learn from the past, although it’s never a good idea to dwell there… Instead, it’s a great idea to look forward to growing and promoting your business in 2020. And that’s exactly what we’re doing here at IOP Communications, Inc. (Plus, of course, we’re always ready to help you with your business’ marketing and promotional plans, too!)

Looking back at 2019, the past year included a lot of accomplishments, new associations and partnerships, and continuing success for us here at IOP. If you’ve been reading our blog, you probably already know:

• We reviewed how Creativity Is Crucial In Business and covered business trends and topics, like Marketing to Millennials: Learn How!

• We published and distributed our new print brochure: IOP's New Brochure Explains How You Can Simplify Purchasing and Printing Processes – and also produced a PDF/online version available for you to download through our website at

• We joined the Greensboro Chamber of Commerce (GSO Chamber) in North Carolina (where our Southern Region office is located).

• Plus, we continued our “IOP Product of the Month” feature on our website and blog, with exciting promotional items, such as a double-wall, 16-oz. cup with a fruit-squeezer lid, a PopSockets® Grip, and items for each season of the year. (And we’ve got more ideas planned for 2020!... stay tuned!)

Additionally, in the past few years, we’ve been able to connect with many of our customers and friends through our social media platforms. Please follow and connect with us there, too, if we’re not already connected: Twitter, Facebook, LinkedIn, and Instagram.

Yes, 2019 has been a productive and active year for IOP, and now we’re looking forward to more fun and excitement in 2020 and beyond. (Stay tuned: We’ll be celebrating our 25th anniversary in February!!) Throughout the past 25 years, we’ve had the pleasure of working with so many great people from all types of businesses and industries. We hope to have the opportunity to work with you, too!

So, tell us: What do you have planned for 2020? At IOP Communications, we’re always ready to help you with your business’ marketing, branding and promotional plans. Give us a call at 336-676-2092 or email us at for more info. We hope to hear from you soon! In the meantime, enjoy the holidays, and we wish you more business success in 2020! Happy New Year!