Creativity is Crucial in Business!

August 5, 2019


We’ve written about creativity before on this blog, but the message that creativity is crucial in business can’t be stressed enough!


According to an article on, “Creativity is the act of turning new and imaginative ideas into reality” and it “involves two processes: thinking, then producing.” The same article says, “Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking,” and it shares these 5 key behaviors that “optimize your brain for discovery” and creativity:


  1. Associating: drawing connections between questions, problems, or ideas from unrelated fields

  2. Questioning: posing queries that challenge common wisdom

  3. Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things

  4. Networking: meeting people with different ideas and perspectives

  5. Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge.


At IOP Communications, we always take a creative approach to business, and we’d welcome the opportunity to chat with you about how you can add more creativity to your business and marketing strategies. Let’s talk! You can reach out to us at any time through email ( or by giving us a call at 336-676-2092.



Image source: Pixabay

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