• Grey Twitter Icon
  • Grey LinkedIn Icon
  • Grey Facebook Icon

© 2019 IOP Communications, Inc. 

Creativity is Crucial in Business!

August 5, 2019


We’ve written about creativity before on this blog, but the message that creativity is crucial in business can’t be stressed enough!


According to an article on www.creativityatwork.com, “Creativity is the act of turning new and imaginative ideas into reality” and it “involves two processes: thinking, then producing.” The same article says, “Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking,” and it shares these 5 key behaviors that “optimize your brain for discovery” and creativity:


  1. Associating: drawing connections between questions, problems, or ideas from unrelated fields

  2. Questioning: posing queries that challenge common wisdom

  3. Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things

  4. Networking: meeting people with different ideas and perspectives

  5. Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge.


At IOP Communications, we always take a creative approach to business, and we’d welcome the opportunity to chat with you about how you can add more creativity to your business and marketing strategies. Let’s talk! You can reach out to us at any time through email (info@iopcomm.com) or by giving us a call at 336-676-2092.



Image source: Pixabay

Share on Facebook
Share on Twitter
Please reload


March 27, 2020

January 13, 2020

June 4, 2019

February 18, 2019

Please reload