Save Your Business Time and Money in the New Year

Next week, we’re starting a new calendar year, and many of us will be starting a new fiscal year for our businesses. Looking ahead to 2019, there are simple ways to save time and money for our businesses. Here are some suggestions:

1. Plan ahead and create a schedule.

Look ahead at least three months and plan your business’ marketing and branding activities. For IOP, we use a calendar and visualize the timing of our blogs, mailings and social media efforts. By planning ahead, we’re doing our best to make sure we’re doing the right things to reach the right people (our target customers) at the right time.

2. Buy in bulk.

Once you have a schedule and calendar to follow, you can anticipate your business’ needs and buy in bulk for the year or the quarter, whatever time-period that makes sense for you. We sell imprinted promotional products (and we use them for our own marketing purposes, too), and you’ll always get a better price and save money when you buy bigger quantities. (This is the same concept that drives sales at Costco and BJ’s Wholesale Clubs!)

3. Use a one-stop resource.

In any business, by working with one supplier, you generally get better prices and more attentive service because you’ve attained a greater “valued-customer” status. At IOP, all of our customers -- big and small -- are valued and we provide the same high-quality service to everyone. We believe that’s the way it should be in business, and it makes our jobs, and your jobs, easier for everyone. Remember: IOP is your one-stop resource for printing services and branding/promotional products!

How do you save time and money for your business? Please share your ideas with us by calling us at 336-676-2092 or 732-758-6280, or send email to

Cheers to success – and more savings – in 2019! Happy New Year!