The end of the year is a great time to sit back, relax and reflect on your business’ marketing and promotional efforts over the past year. What worked best for you in 2017? What brought you the most return on investment (ROI)? What efforts, if any, didn’t produce the type of results you’d hoped for? We can always learn from the past, although it’s never a good idea to dwell there… Instead, it’s a great idea to look forward to growing and promoting your business in 2018. And that’s exactly what we’re doing here at IOP Communications, Inc. (Plus, of course, we’re always ready to help you with your business’ marketing and promotional plans, too!)
Looking back at 2017, the past year included a lot of excitement and accomplishments, a few milestones and some enhancements for us here at IOP. If you’ve been reading our blog, you probably already know:
• We celebrated our 22nd anniversary of being in business.
• We were on top of, and we reported about, the latest business trends.
• We explored how creativity influences business and how the “technology upheaval” in recent years has affected the printing industry – and how it’s affected the business world, in general.
• We revamped and redesigned our website (www.iopcomm.com) and our blog (and you’re seeing that first-hand if you’re reading this blog post).
• Plus, this past summer, we added a new “IOP Promotional Items of the Month” feature on our website and blog, where we highlight relevant and apropos promotional items for each month of the year.
Additionally, in the past few years, we’ve been able to connect with many of our customers and friends through our social media platforms. Please follow and connect with us there, too, if we’re not already connected: Twitter , Facebook, LinkedIn and Instagram.
Yes, 2017 has been a productive and active year for IOP, and now we’re looking forward to more fun and excitement in 2018 and beyond. Please stay tuned and we promise to keep you updated on everything! Throughout the past 22+ years, we’ve had the pleasure of working with so many great people from all types of businesses and industries. We hope to have the opportunity to work with you, too!
So, tell us: What do you have planned for 2018? At IOP Communications, we’re always ready to help you with your business’ marketing, branding and promotional plans. Give us a call at 732-758-6280 or
for more info. We hope to hear from you soon! In the meantime, Happy New Year and we wish you more business success in 2018!