You may be familiar with all the traditional marketing channels, but are you up to date on the latest marketing trends in 2017? “Marketing and advertising will be relying more and more on industry influencers and less on traditional channels to reach customers,” according a recent article on Business2Community.com. “Influencer marketing” is cited as just one of marketing trends happening right now. Here’s a list that includes a few more marketing trends we think it’s important to know about:
• Influencer marketing – Get in touch with the “influencers” on social media and align your products and services with the right people on social media channels, such as YouTube and Twitter. The article cites a Nielsen study that says “92% of people trust recommendations from individuals, regardless of their relationship to them, over brands.”
• Collaboration – Teamwork is making a comeback! The article says, “Working with others in and out of your specific industry is going to become more essential over the next few years.”
• Interactive content marketing – From personalized assessments, to interactive infographics, interactive content marketing is becoming more and more popular in digital marketing efforts. (You’ve probably taken one of those “quizzes” on Facebook… they’re just one example of different types of interactive content marketing.)
• Mobile marketing – Desktop computing is becoming less popular, and mobile device use is on the rise (as expected). According to a Hubspot report, “More Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan. (Google, 2015). The mobile trend is expected to accelerate, and mobile marketing efforts will increase, too.
• Messenger bots and AI (artificial intelligence) – Messenger bots are just making their entry into the marketing arena in 2017. These programs are helping to process orders and deliver other information to potential customers right now, but their potential for the future use is wide-ranging.
We like to stay on top of all the latest marketing and business trends at IOP Communications, so we can help our customers promote their businesses in the most effective ways. When you take advantage of our services – printing services, imprinted promotional items and branded apparel – you get personalized service, plus marketing insight and experience, too! Let’s collaborate! Stay on top of the latest marketing trends with IOP Communications, and give us a shout when you’re ready to move ahead with your next marketing project!