How do you define “creativity”? It can be defined in many different ways. It all depends on what perspective you’re taking when you define it. You could be looking at creativity through the eyes of an artist molding clay or painting with a brush, or an engineer or scientist innovating and developing a new product, or as business owners who are coming up with solutions to everyday problems related to their businesses. However you choose to define it, creativity is all around us. Experts say it’s driving our economy, and that we’re living in the “Creative Age.” This blog post is an excerpt from a popular post we published a few years ago, but the “creativity” conversation continues today – and it’s just as relevant as it ever was because…
We are living and working in the “Creative Age”! In an article in U.S. News & World Report a few years ago, Richard Florida, a professor and author of The Rise of the Creative Class: Revisited, says, “We had three great ages in recent history. The first was the modern Agricultural Age... Then we shifted from the Agricultural Age to the Industrial Age, and that created the great economic revolution and propelled the United States to dominance. But now over the past three or four decades, we have shifted to the Creative Age. We saw that beginning to happen in 1980. In about 1980 you could see more than 20 million new members of our workforce joined the creative class.”
Today, it’s estimated that 40 million people are part of the “creative class”… Are you one of them? If you’d like to learn more about how you can use creativity to help you build more momentum for your business, we’re here to help you do that at IOP Communications. Let’s talk!
Printing and print media are definitely NOT dead! In fact, marketing and publishing executives recognize the value of keeping print in the marketing mix, alongside the latest technology. Earlier this year, Forbes published an article that said, “Media has changed dramatically from the business it was in 2000. And that change is accelerating. It will impact everyone, because we all are consumers, altering what we consume and how we consume it.” Yes, we’re impacted, but, we (consumers) are still “consuming” print media.
There’s just something about the printed page that many of us still love… maybe it’s the steadiness, reliability and control of holding a book or a printed page in our hands. Earlier this month (June 2017), the Content Marketing Institute reported, “While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the ‘traditional’ media of print to reach their customers... approximately one-third of B2B and B2C marketers use print – those who do use print consider it the most important channel after email and LinkedIn (for B2B) and Facebook (for B2C).”
Consumers are sticking with print media – at least on a part-time basis – according to surveys and reports: Less than two years ago, a NY Times report predicted that “publishing [and print media], while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.” In the same article, a chief executive of Penguin Random House said print books accounted for more than 70 percent of the company’s sales in the U.S. He also added, “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business.” Those of us in the printing and publishing industries especially love to hear this!
But, we are realistic: “The tug of war between pixels and print almost certainly isn’t over,” the NY Times report concludes, citing another publishing executive as asking, “Will the next generation want to read books on their smartphones, and will we see another burst come?” Only time will tell.
Today, in 2017, we believe a print component should be a part of every business’ media marketing mix, including direct mail, magazines, newsletters, brochures, signage and other print media. Let us show you how to take full advantage of the marketing power of print media! Give us a call at IOP Communications at 732-758-6280. Or reach out to us through email: firstname.lastname@example.org, or through our Facebook page: https://www.facebook.com/IOPcommunications/ .
Thank you for reading our blog! Until next time, let’s keep on printing!
You may be familiar with all the traditional marketing channels, but are you up to date on the latest marketing trends in 2017? “Marketing and advertising will be relying more and more on industry influencers and less on traditional channels to reach customers,” according a recent article on Business2Community.com. “Influencer marketing” is cited as just one of marketing trends happening right now. Here’s a list that includes a few more marketing trends we think it’s important to know about:
• Influencer marketing – Get in touch with the “influencers” on social media and align your products and services with the right people on social media channels, such as YouTube and Twitter. The article cites a Nielsen study that says “92% of people trust recommendations from individuals, regardless of their relationship to them, over brands.”
• Collaboration – Teamwork is making a comeback! The article says, “Working with others in and out of your specific industry is going to become more essential over the next few years.”
• Interactive content marketing – From personalized assessments, to interactive infographics, interactive content marketing is becoming more and more popular in digital marketing efforts. (You’ve probably taken one of those “quizzes” on Facebook… they’re just one example of different types of interactive content marketing.)
• Mobile marketing – Desktop computing is becoming less popular, and mobile device use is on the rise (as expected). According to a Hubspot report, “More Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan. (Google, 2015). The mobile trend is expected to accelerate, and mobile marketing efforts will increase, too.
• Messenger bots and AI (artificial intelligence) – Messenger bots are just making their entry into the marketing arena in 2017. These programs are helping to process orders and deliver other information to potential customers right now, but their potential for the future use is wide-ranging.
We like to stay on top of all the latest marketing and business trends at IOP Communications, so we can help our customers promote their businesses in the most effective ways. When you take advantage of our services – printing services, imprinted promotional items and branded apparel – you get personalized service, plus marketing insight and experience, too! Let’s collaborate! Stay on top of the latest marketing trends with IOP Communications, and give us a shout when you’re ready to move ahead with your next marketing project!