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Promoting Business.


Despite what some people say about the days of direct mail marketing being done, direct mail is alive and well! In fact, recently, Inc.com published a story about one entrepreneur who, within the last decade, has built a multi-million-dollar business through direct mail. In the article, Shaun Buck says, “I loved the idea of direct mail because everybody says it shouldn’t work. ‘Direct mail is dead,’ they’d say. I did the exact opposite, and can personally say that the industry is alive and kicking. People still appreciate personalized attention. That will never go away.”

Yes, direct mail can play an important role in your 2017 marketing plan! Whether you’re a B2B or B2C business, you’re still marketing to people, and direct mail can be an effective marketing tactic for making personalized connections with people in your target audience. But, you should also keep in mind that direct mail works best when it’s part of a coordinated, integrated marketing plan. Your business’ website, social media channels and email campaigns should all work together and support your direct mail campaign. A recent article on Tech.co reports, “There is little value in sending out a direct mail campaign if you haven’t thought about how you’re going to reflect it across your website, email and social media channels, because having a well ordered vision for the whole [marketing] process will definitely yield dividends in the long run.”

At IOP Communications, printing, mailing and kitting, are just some of the direct mail marketing services we provide to our clients. Over the past 21+ years, we’ve helped – and we continue to help – many of our clients with their direct mail marketing efforts. And we’ve seen many successful direct mail campaigns… So, don’t believe those rumors about direct mail being dead… or gone for good!

We’re happy to report that direct mail is “alive and kicking,” and we’d also be happy to show you how direct mail marketing can kick up more business for you! Call us at 732-758-6280 or email us at info@iopcomm.com.

November is the official start of the holiday season, although some retailers would like you to think it starts on October 1st… LOL! For most of us, though, it really begins on Thanksgiving. The Thanksgiving holiday in the U.S. takes place on November 24th this year, and it’s the perfect time of year to simply say “thank you” to our clients and friends. Many of you have been with us since the beginning, and we really appreciate that! (IOP Communications, Inc. launched in February 1995 – more than 21 years ago.)

One of our favorite clients for more than 20 years now, Marion Serravalli, Purchasing Manager, Chemicals/Services, for Marcal, A Soundview Paper Company, LLC, recently said, “Working with Mike DeNofa and IOP, we have saved costs. Mike has made my job easier by paying attention to the details. I know we will get a quality finished product that will earn kudos within our company. My internal customers like working with Mike because he gives them ideas and is responsive… Cost savings, an idea person and quality results translate to a win for our company.”

Thank you for the kind words, Marion! We thank YOU for allowing us to provide you with quality printing services and imprinted promotional items throughout the past two decades! And we’d also like to say “thank you” to everyone we’ve had the opportunity to serve since 1995. It’s been a fun ride so far, and we look forward to many more years and decades of serving our clients.

Happy Thanksgiving and a big “THANK YOU” from us at IOP Communications, Inc.!

Sincerely,

Mike DeNofa

IOP Communications, Inc.

What time of day do you do your work? According to a recent survey published by CareerBuilder.com, 59% of workers surveyed said they believe the 9-to-5 business workday is “a thing of the past,” and almost half (45%) said they currently complete their work outside of office hours. We’re not surprised – especially since we frequently “burn the midnight oil,” too!

The survey report states, “A typical workday historically involved eight consecutive hours of effort for full-time workers, but today most don’t stop working when the clock hits 5 p.m.” Other interesting survey findings include:

  • Sales and IT professionals are most likely to answer emails outside of normal business hours.

  • More than any other age group, 65% of workers who are 45 to 54 years old and 61% of workers who are 55+ agreed that the typical 8-hour workday was a thing of the past.

Today, a “workday” and how we work seem to be all about flexibility. In fact, flexibility is considered a “top trend in modern workforce management” right now. A recent news report from HRdive.com, says, “The Industrial Revolution may have brought about the eight-hour workday, but the technological revolution makes the idea of 9 to 5 obsolete. Employees are responding to emails before bed, taking calls on their commutes and getting tasks done at home – all of which constitute ‘time worked.’”

So, when you’re working late tonight – or early tomorrow morning – there’s a good chance we are too! If you need any type of promotional items or t-shirts for your next event, or printing services for your business operations, reach out to us at IOP Communications at any time. Day or night, you can email us (info@iopcomm.com), or give us a shout at 732-758-6280, and we’ll get back to you as soon as we can!

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Mike DeNofa
Mike DeNofa owns and operates IOP Communications, Inc. With three+ decades of experience in the communications industry, Mike provides extraordinary customer service to IOP clients by always focusing on quality consistency, reliability and attention-to-detail.
IOP services include: Printing / Branding / Promotional Items / Warehousing & Distribution / Kitting & Assembly / Online Inventory Management. Contact Mike for more information at info@iopcomm.com.
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