The end of the year is a great time to sit back, relax and reflect on your business’ marketing and promotional efforts over the past year. What worked best for you in 2017? What brought you the most return on investment (ROI)? What efforts, if any, didn’t produce the type of results you’d hoped for? We can always learn from the past, although it’s never a good idea to dwell there… Instead, it’s a great idea to look forward to growing and promoting your business in 2018. And that’s exactly what we’re doing here at IOP Communications, Inc. (Plus, of course, we’re always ready to help you with your business’ marketing and promotional plans, too!)
Looking back at 2017, the past year included a lot of excitement and accomplishments, a few milestones and some enhancements for us here at IOP. If you’ve been reading our blog, you probably already know:
• We celebrated our 22nd anniversary of being in business.
• We were on top of, and we reported about, the latest business trends.
• We revamped and redesigned our website (www.iopcomm.com) and our blog (and you’re seeing that first-hand if you’re reading this blog post).
• Plus, this past summer, we added a new “IOP Promotional Items of the Month” feature on our website and blog, where we highlight relevant and apropos promotional items for each month of the year.
Additionally, in the past few years, we’ve been able to connect with many of our customers and friends through our social media platforms. Please follow and connect with us there, too, if we’re not already connected: Twitter , Facebook, LinkedIn and Instagram.
Yes, 2017 has been a productive and active year for IOP, and now we’re looking forward to more fun and excitement in 2018 and beyond. Please stay tuned and we promise to keep you updated on everything! Throughout the past 22+ years, we’ve had the pleasure of working with so many great people from all types of businesses and industries. We hope to have the opportunity to work with you, too!
So, tell us: What do you have planned for 2018? At IOP Communications, we’re always ready to help you with your business’ marketing, branding and promotional plans. Give us a call at 732-758-6280 or
for more info. We hope to hear from you soon! In the meantime, Happy New Year and we wish you more business success in 2018!
Corporate and employee gifts are our "items of the month"! The holiday season is the perfect time to say “thank you” to your employees for a job well done, and to show your appreciation to customers, too. Let IOP Communications help you find the perfect gifts! Contact us now at 732-758-6280, or @iopcomm on Twitter and Instagram, or email us at firstname.lastname@example.org for ideas and inspiration!
“A plan is always successful, if it’s a good plan,” said Zig Ziglar. And, like we said in our last blog post earlier this month, it’s time to get your business ready for another successful year! What’s on your promotional and marketing calendar for 2018? Are you planning ahead for all the opportunities that will be coming your way in the new year?
Whatever type of business you run or represent, and whatever industry you’re in, you can develop creative events and promotions based on the traditional holiday calendar, established events, and other less known occasions. Consult the calendar at the beginning of your planning, and see what’s planned for 2018. In the U.S., you have Valentine’s Day, St. Patrick’s Day, the 4th of July, Halloween, Thanksgiving, etc. (You’re probably saying to yourself, “That’s obvious!”) But, if you’re looking for more creative tactics, consider linking your marketing and promotional plans to more obscure holidays – like “National Popcorn Poppin’ Month” that took place earlier this fall, or other holidays and events that make sense for your business. Whatever you decide to do, be sure you’re considering the appropriateness of your plans for your business/industry and for the customers you serve.
But, that doesn’t mean you can’t have some fun! Several of our clients like to use Chase’s Calendar of Events, an annual listing of recognized events and holidays, to help plan their promotions. Or you can search online for free listings of recognized events. With a little creativity, the possibilities are endless!
If you’d like some assistance brainstorming ideas, and, if you’re planning to use custom imprinted promotional items or apparel to promote your events, please reach out to us! You can contact IOP Communications through email or by calling 732-758-6280. We hope to hear from you soon!