Did you know April is “Customer Loyalty Month”? (Now you do!) In a listing in this year’s (2018) Chase’s Calendar of Annual Events, it says, “We highlight this month to honor and generate customer loyalty! Even though building customer loyalty should be a year-round thing, not just a month, take this month to strategize on how you can improve on relationships with your customers through better service, higher quality, etc.”
We agree! Customer loyalty is a powerful business-building tool. A recent Forbes.com article reports, “Loyalty brings new customers via recommendations – 55% of U.S. consumers recommend brands or organizations they are loyal to, to [their] family and friends, and 12% publicly endorse it on social media.”
The article suggests that generating customer loyalty is “the art of creating memorable ‘high points’ in your customer relationships” and recommends “delighting” customers every three or four months with your service. If you do this, your customers will be “more forgiving” and “more loyal.”
Yes, loyal customers definitely lead the way to more business success. In a USA Today article, a customer retention consultant says, “Everything hinges on the customer. If you take care of the customer, profits will come.”
This month – and all year long – IOP Communications can help you strategize ways to reward and honor your customers. Give us a call at 732-758-6280 or 336-676-2092, or email us at firstname.lastname@example.org. We’ll show you how to go beyond simply satisfying customers to create customer loyalty for more business success!
Promote your business or brand by imprinting your logo or marketing messages on colorful umbrellas – IOP’s “Promo Item of the Month” for March. Call us at 732-758-6280, email us at email@example.com or visit our online catalog for more information.
Want more business to come to you? (Who doesn’t!) Ready to be recognized when you reach out to prospects? It’s time to make an impression with “indirect action messages” – effective communication tools and techniques for boosting your business.
In Mass Communication - Living in a Media World, Ralph E. Hanson, author and professor at University of Nebraska at Kearney, defines an “indirect action message” as an advertising message designed to build the image of a company and to create demand for the company’s products and services “without specifically urging that a particular action be taken at a particular time and place.”
Promotional items imprinted with your company’s name are perfect examples of “indirect action messages” -- and they’re capable of driving more business to your company.
When someone wears a golf shirt with your company’s logo stitched to its sleeve, that’s an indirect action message.
A clock imprinted with your company’s logo on the wall in a doctor’s office is an example of an indirect action message.
A fabric tote bag imprinted with your company’s name (whether it’s filled with groceries and other purchases or not) is another example of an indirect action message.
There are many ways promotional items can communicate your marketing and advertising messages to your customers and prospects – way too many to list in this blog post! Let’s talk! At IOP Communications, we can provide you with lots of examples that are customized especially for you and your business’ needs. Call us at 732-758-6280 or email us firstname.lastname@example.org for more information. We hope to hear from you soon!