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Promoting Business.


One of the biggest lessons the year 2020 has taught us is that plans change. Whether we like change or not, as business people, we still need to take the time to plan ahead for the coming year, and we also need to understand the need for flexibility and resilience as we look forward to 2021.


Planning ahead can help save time and money, now and in the future. It also might help us all to move forward and put the challenges of 2020 behind us.


At IOP, we have a few suggestions for planning for 2021, including:


• Create a schedule.

Look ahead at least three months and plan your business’ marketing and branding activities. Use a calendar to help you visualize the timing of marketing, promotion and social media efforts. By planning ahead, you can make sure you're doing the right things to reach the right people (your target customers) at the right time. (And remember: Be open to change, because plans can, and sometimes do, change.)


• Plan to use one-stop resources to streamline your efforts.

In any business, by working with one supplier, you generally get better prices and service because you’ve attained a greater “valued-customer” status. At IOP, all of our customers -- big and small -- are valued and we provide the same high-quality service to everyone. We believe that’s the way it should be in business, and it makes everyone's jobs easier and less stressful. (P.S. We'll be talking more about working with a one-stop resource in an upcoming blog post... stay tuned!)


We have more ideas, too, and we're here for you. Let's talk and, together, we can explore more ways to plan ahead for the coming year and put 2020 behind us. Call us at 336-676-2092 or 732-758-6280. Or reach out to us through email at info@iopcomm.com. Let's look forward to a successful, resilient year ahead!


Retailers, businesses and shoppers -- all of us -- across the U.S. are preparing for a holiday shopping season like never before. Actually, it's already started: A recent report from Forbes says, "Most years, the unofficial start of holiday shopping is Black Friday, but this year, it's already begun... Surveys have found that 3 in 10 shoppers will start their holiday shopping earlier than usual this year."

The year 2020 has been quite the year, with many twists and turns that we've never faced before. But some things are the same, like our holiday traditions, and shopping for holiday gifts for your employees and/or clients... Are you ready? Don't stress: IOP can help!

IOP makes corporate gift-giving easy. When you work with us, corporate gift-giving is a simple, 3-step process:

  1. Select an appropriate gift(s) from our online catalog. Or we can help you find the perfect gifts for everyone on your list.

  2. Provide us with your list of recipients, including their addresses.

  3. Send us your business cards or holiday cards to enclose with your gifts. (We can order and print these for you, too, if needed... Just let us know as soon as possible.)

Place your order by December 4 and see how easy corporate gift-giving can be with IOP!

Need more information… or maybe some inspiration and gift-giving ideas? Email us today, or call us at 336-676-2092 or 732-758-6280. Or visit our website at www.iopcomm.com.


According to Centers for Disease Control and Prevention (CDC), each year in the United States, more than 250,000 women and men get breast cancer.

Help spread the word about the importance of early detection of breast cancer during National Breast Cancer Awareness Month in October – and all throughout the year!

National Breast Cancer Awareness Month is the collaboration of many different national public service organizations, government agencies, professional medical associations and community organizations. It’s an annual campaign to increase awareness of the disease, to help spread the word about the importance of mammograms, and to encourage communities, organizations, families, and individuals to show their support.

You can get involved, and we can help! At IOP Communications, we offer imprinted promotional items and apparel specifically designed for the Breast Cancer Awareness campaign: shower cards, umbrellas, tote bags, calendars, pens, water bottles, t-shirts and many different types of wearable and useful products imprinted with messages of hope and helpful information. Check out our online catalog for more ideas, or give us a call at 336-676-2092 or 732-758-6280. Or email us at info@iopcomm.com for more information and to get started.

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Mike DeNofa
Mike DeNofa owns and operates IOP Communications, Inc. With three+ decades of experience in the communications industry, Mike provides extraordinary customer service to IOP clients by always focusing on quality consistency, reliability and attention-to-detail.
IOP services include: Printing / Branding / Promotional Items / Warehousing & Distribution / Kitting & Assembly / Online Inventory Management. Contact Mike for more information at info@iopcomm.com.
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