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December 1, 2011
Ways to Save Your Business Time and Money – Now and in the New Year
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In a few weeks, we’ll be starting a new calendar year, and many of us will be starting a new fiscal year for our businesses. While 2011 hasn’t been the easiest year, there’s promise and hope and for the year ahead – and there are simple ways to save time and money for our businesses, now and in the future. Here are some suggestions:
1. Plan ahead and create a schedule.
Look ahead at least three months and plan your business’ marketing and branding activities. For IOP, I use a calendar and visualize the timing of our mailings and social media efforts. By planning ahead, I can make sure we’re doing the right things to reach the right people (our target customers) at the right time.
2. Buy in bulk.
Once you have a schedule and calendar to follow, you can anticipate your business’ needs and buy in bulk for the year or the quarter, whatever time-period that makes sense for you. We sell imprinted promotional products (and we use them for our own marketing purposes, too), and you’ll always get a better price and save money when you buy bigger quantities. (This is the same concept that drives sales at Costco and Sam’s Club…)
3. Use one-stop shopping.
In any business, by working with one supplier, you generally get better prices and service because you’ve attained a greater “valued-customer” status. At IOP, all of our customers big and small are valued and we provide the same high-quality service to everyone. We believe that’s the way it should be in business, and it makes our jobs and your jobs easier for everyone.
Do you have any other ideas about saving your business time and money? Let us know. We welcome your comments here on this blog, or call us at 732-758-6280, or tweet us @IOPcomm.
Until next time, take care!
Mike DeNofa
IOP Communications, Inc.
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Posted by Mike Denofa
on December 1, 2011 at 7:13 PM
in Current News |
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November 2, 2011
Giving Thanks, Driving Loyalty and Treating Customers and Employees Like Real People
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November is a time for being grateful, a time for remembering those who have served our country (Veterans' Day is November 11), and a time for thanking just about everyone: the veterans for their service; our employees for their dedication; our customers for their business; our friends and families, etc. In general, it’s a time for thanking people.
In your business transactions and in your “real world,” how you treat people can make a big difference. It’s important to remember we’re all human with emotions and basic needs. Offering a simple “thank you” or a small gesture or some acknowledgment can go a long way to create loyalty and simply make someone “feel good” about themselves and your business.
In her post on TheSocialCustomer.com, Alyson Stone writes, “I’m loyal to companies that surprise me with a treat…” and she describes how her family stayed at an inn where they sent ice cream to their room for the kids and this all happened 20 years ago, and she still remembers the gesture. Stone adds, “What a great customer service idea that was!”
So, the big question now is, “How are you ‘treating’ your employees and customers?” Like “real people”? If you want to surprise them with a gift (small or large), either now in November, or next month for the holidays, IOP Communications can help you pick appropriate gifts for everyone on your “thank you” list!
Contact us today. Tweet us on Twitter: @IOPcomm. Or call me directly at 732-758-6280.
Thank you for reading this blog and let me know what you think about Alyson’s blog post and her ideas about customer service and loyalty (I think they’re great!).
Sincerely,
Mike DeNofa
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Posted by Mike Denofa
on November 2, 2011 at 10:16 AM
in Current News |
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September 26, 2011
Support a Good Cause: October is Breast Cancer Awareness Month
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By raising awareness we can make a difference… October is National Breast Cancer Awareness Month, and according to the American Cancer Society (ACS), breast cancer death rates have been going down. These statistics from ACS are sobering, but they do offer hope: 
The chance of a woman having invasive breast cancer some time during her life is a little less than 1 in 8. The chance of dying from breast cancer is about 1 in 35. Breast cancer death rates have been going down. This is probably the result of finding the cancer earlier and better treatment. Right now there are more than 2½ million breast cancer survivors in the United States.
Show your support for National Breast Cancer Awareness Month in your workplace and in your community by imprinting your company’s logo and a supportive message on memorable promotional items.
IOP Communications can help you select, design and produce branded items to help you communicate your company’s support and to help raise awareness. These are only two of the many breast cancer awareness items we offer.
Call us at 732-758-6280 or tweet us @IOPcomm for more ideas and information.
Together, we can make a difference. Thank you!
Mike DeNofa
IOP Communications, Inc.
www.iopcomm.com
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Posted by Mike Denofa
on September 26, 2011 at 8:08 AM
in Current News |
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September 1, 2011
Are You Back to Business After Hurricane Irene?
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Hurricane Irene wreaked havoc on the eastern side of the U.S. this past week, and we feel for the many people and businesses who were affected by the storm.
IOP is based in Shrewsbury, New Jersey, and we were spared, while, unfortunately, people and businesses in the towns around us were negatively impacted.
We’re sharing the American Red Cross’ “Get Help Now” online resource page here and we hope this information can assist you with your clean-up efforts after Irene. Please share this information with your family, friends and neighbors, too.
If you lost business supplies in the flooding after the storm, IOP can help you restore your supplies and get back to business as soon as possible. I realize this is just a small part of what you may be dealing with now, but I would like to help you any way I can. Please call me directly at 732-758-6280, extension 10.
We are here to help. I wish you the best.
Sincerely,
Mike DeNofa
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Posted by Mike Denofa
on September 1, 2011 at 9:41 AM
in Current News |
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July 28, 2011
QR Codes as Art
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We’ve talked about QR codes before, but now we’re seeing QR codes in art! This 2d Code blog post reports about the “Paris fait son show,” an international exhibition of QR code art.
Be sure to watch the video on the 2d Code blog to see some of the QR code artwork displayed at the exhibition. (And, if you speak French, you’ll be able to understand what the announcer is saying!)
Are you using QR codes in your business yet? We’re happy to talk more about this new media technology… Please tell us what you think about QR codes and the QR code artwork! Write your comments here on our blog. Or call us at 732-758-6280. Or tweet us @IOPcomm.
Hope to hear from you soon!
Mike DeNofa
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Posted by Mike Denofa
on July 28, 2011 at 11:03 AM
in Current News |
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June 13, 2011
Ready for summer? Our top 3 picks for ‘cooling’ marketing/promo items
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Ready or not, summer is here (or just around the corner, if you’re following a traditional calendar…)! Golf outings, company picnics, outdoor concerts and events present the perfect opportunity to promote your company’s brand and to "woo" more customers with imprinted promotional items.
Timely and helpful gifts imprinted with your marketing messages and/or logos are greatly appreciated by the people who need them. Summer events and activities have unique needs, especially if they’re held outdoors in warmer climates. Staying cool or dry in the summer heat can be a challenge. That’s why we selected the following 3 items as our “top picks” for “cooling” summer event giveaways:
1. Cotton shirts (golf shirts, tanks or t-shirts, depending on the event)
Let your guests wear your brand and stay cool and fashionable, at the same time!
Imprint your logo or message on fashionable and cool cotton golf shirts available in most colors!
2. Cooling bandannas On hot summer days, anyone will appreciate a Bodykoolerz bandanna wrapped around their head or neck!
3. Insulated beverage containers/cups
We’ve got insulated drinkware for summer refreshments in all colors, shapes and sizes. Ask us for more information.
The items mentioned here are just some of our favorites we have many more promotional item ideas for you. Call us at 732-758-6280 or email me directly at mdenofa@iopcomm.com and we’ll tell you more about our reliable service and fast turnaround. Or browse our online catalog for more ideas. At IOP, we’re here to help you promote your business and to keep you cool!
Enjoy your summer and we hope to hear from you soon!
Mike DeNofa
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Posted by Mike Denofa
on June 13, 2011 at 10:42 AM
in Current News |
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February 28, 2011
NEWS RELEASE: IOP CELEBRATES 16 YEARS IN BUSINESS
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NEWS FOR IMMEDIATE RELEASE February 28, 2011
CONTACT: Mike DeNofa, 732-758-6280 - mdenofa@iopcomm.com
‘Sweet 16!’ - IOP Communications, Inc. Celebrates 16 Years Serving Organizations and Businesses as a ‘One-Stop Shop’
Shrewsbury, NJ-Based Business Continues to Expand Printing and Marketing Services
By Combining Traditional and New Media Strategies
SHREWSBURY, NJ February 28, 2011 IOP Communications, Inc., a marketing services and commercial printing company based in Shrewsbury, New Jersey, announces the celebration of its 16th anniversary in business today, February 28, 2011. Since 1995, IOP has offered local and national businesses and organizations a variety of printed media, imprinted products, and other branding solutions to help these businesses improve their return on investment (ROI).
“We’re celebrating our ‘Sweet 16’,” says Mike DeNofa, Vice President of Sales for IOP. “So much has changed since we started the business in 1995, but what hasn’t changed is that we’re still focused on helping our customers get the best ROI.” DeNofa says the changing times have dictated the changes at IOP. He adds, “We’re not just a printer any more. In addition to expanding our printing services, we’ve added new services, including warehousing, distribution, and kitting. We’ve become a ‘one-stop shop’ for a lot of our customers. We also offer imprinted wear-ables and promotional items to help businesses with their branding, and we’ve become involved with several non-profit organizations to help them with their fundraising efforts.”
Marion Serravalli, Purchasing Manager, Chemicals/Services for Marcal Manufacturing, has worked with DeNofa and IOP since the company was formed. Serravalli says, “I value the honest working relationship I have with Mike and IOP. Mike pays close attention to detail and quality. IOP provides all our forms, check stock, promotional items, etc. … Our safety manager is so impressed with the quality of items we have purchased from IOP, she will not use another company.”
Other IOP customers agree with Serravalli’s assessment of IOP’s services. Lisa Natale, VP Marketing Senior Marketing Officer for Ocean First Bank, says, “IOP’s service is excellent. Mike follows up, he keeps projects moving… We love working with Mike. He’s an excellent resource.”
Today, on top of the commercial printing services the company has always provided, IOP offers additional services. The company has evolved and grown with the changing times to become a full-service branding business, providing promotional items imprinted with a customer’s logo and/or marketing message. IOP continues to offer traditional printing and marketing solutions, but the company now offers expanded printing services, including large-format printing for posters and banners, and other stand-out branding solutions for businesses. DeNofa adds, “Some of the new things we offer are car and bus wraps, giving our customers the ability to advertise and brand their businesses with a big impact. Imagine seeing your company’s logo and marketing message wrapped around a big bus sitting in traffic!”
Looking ahead, DeNofa says IOP will continue to grow and evolve along with IOP’s existing and new clients, taking advantage of marketing opportunities offered by new media outlets. IOP is currently involved with social media and can be followed on Twitter (@IOPcomm). Mike DeNofa is on LinkedIn, and a Facebook page for IOP is currently being developed.
For more information about IOP Communications, Inc., visit the company’s website at www.iopcomm.com or contact Mike DeNofa at 732-758-6280.
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Posted by Mike Denofa
on February 28, 2011 at 9:53 AM
in Current News |
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January 4, 2011
Sponsors Needed for KIWANIS COMEDY NIGHT Benefit for Valerie Fund Ctr. at Monmouth Medical
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3rd Annual Kiwanis Comedy Night to Support the Valerie Fund Center at the Children’s Hospital at Monmouth Medical Friday, March 4 at Two River Theater in Red Bank, NJ
Tickets On Sale Now; Event Sponsors and Silent Auction Donations Needed
RED BANK, NJ January 3, 2011 Kiwanis of Greater Red Bank will host the 3rd Annual Kiwanis Comedy Night on Friday, March 4, 2011, at 7 p.m. The event will take place at the Two River Theater located at 21 Bridge Avenue in Red Bank. Kiwanis Comedy Night is a fundraiser for the Valerie Fund Center at the Children’s Hospital at Monmouth Medical Center. Tickets for the event are $65 with a 10% discount on purchases of 10 or more tickets. Tickets can be purchased at the Two River Theater box office.
Organizers of the Kiwanis Comedy Night are currently seeking sponsors and donations for the event. The event will include food, an open bar, two professional comedians, a silent auction, raffles and door prizes. Companies and individuals interested in sponsoring or donating to the event should call Ryan Zacharczyk at 732-822-9719 or RyanZ@Zynergyfinancial.com.
The Valerie Fund Center is part of the Children’s Hospital at Monmouth Center in Long Branch and provides comprehensive medical services to children with cancer and blood disorders. Monmouth Medical Center is among seven hospitals in the tri-state area of New Jersey, New York and Pennsylvania that is part of the The Valerie Fund Children’s Centers for Cancer and Blood Disorders, one of the nation’s largest and most advanced pediatric oncology/hematology networks, providing care to more than 5,000 children with cancer and blood disorders each year.
Kiwanis of Greater Red Bank is a charitable organization dedicated to helping children in the local community. Kiwanis is a global organization of volunteers dedicated to changing the world, one child and one community at a time. More information about Kiwanis of Greater Red Bank can be found at the organization’s website: www.kiwanisofgreaterredbank.org.
For sponsorship opportunities and additional information about the 3rd Annual Kiwanis Comedy Night, contact Ryan Zacharczyk at 732-822-9719 or RyanZ@Zynergyfinancial.com.
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Posted by Mike Denofa
on January 4, 2011 at 8:18 PM
in Current News |
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December 13, 2010
Give the Gift of Laughter to Employees, Family & Friends and Help Local Children with Cancer
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NJ COMMUNITY NEWS: Tickets On Sale Now for 3rd Annual Kiwanis Comedy Night in Red Bank on Friday, March 4
Fundraiser Event Supports the Valerie Fund Center at the Children’s Hospital at Monmouth Medical
RED BANK, NJ December 10, 2010 Tickets are on sale now for the 3rd Annual Kiwanis Comedy Night at the Two River Theater on Friday, March 4, 2011 at 7 p.m. The Kiwanis Comedy Night is a fundraiser for the Valerie Fund Center at the Children’s Hospital at Monmouth Medical Center hosted by Kiwanis of Greater Red Bank.
The perfect holiday gift for employees, clients, family and friends, tickets for the Kiwanis Comedy Night are $65 with a 10% discount on purchases of 10 or more tickets. Additionally, organizers of the Kiwanis Comedy Night are currently seeking sponsors and donations for the event. The event will include food, an open bar, two professional comedians, a silent auction, raffles and door prizes.
Tickets to Kiwanis Comedy Night can be purchased at the Two River Theater box office. Two River Theater is located at 21 Bridge Avenue in Red Bank. For additional information about sponsorship opportunities, interested parties should contact Ryan Zacharczyk at 732-822-9719 or RyanZ@Zynergyfinancial.com.
The Valerie Fund Center is part of the Children’s Hospital at Monmouth Center in Long Branch and provides comprehensive medical services to children with cancer and blood disorders. Monmouth Medical Center is among seven hospitals in the tri-state area of New Jersey, New York and Pennsylvania that is part of the The Valerie Fund Children’s Centers for Cancer and Blood Disorders, one of the nation’s largest and most advanced pediatric oncology/hematology networks, providing care to more than 5,000 children with cancer and blood disorders each year.
Kiwanis of Greater Red Bank is a charitable organization dedicated to helping children in the local community. Kiwanis is a global organization of volunteers dedicated to changing the world, one child and one community at a time. More information about Kiwanis of Greater Red Bank can be found at the organization’s website: www.kiwanisofgreaterredbank.org.
For more information about the 3rd Annual Kiwanis Comedy Night, contact Ryan Zacharczyk at 732-822-9719 or RyanZ@Zynergyfinancial.com.
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Posted by Mike Denofa
on December 13, 2010 at 3:22 PM
in Current News |
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September 28, 2010
2011 is just around the corner… and it’s time to order your calendars
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The days are numbered… 2011 is just around the corner! It’s time for you, your customers, and for all of us to start planning for 2011. Get 2011 CALENDARS imprinted with your logo or company name now and get a jumpstart on the new year!
We’ve got all types of calendars big or small (and starting at just $.09 each if you’re on a tight budget!) to help you make an impression that lasts all year long! Go to the PRODUCT SEARCH page on our website and search for “calendars” to see everything we offer.
Or contact us for some personal assistance we can help you find the right calendar for your needs. Call IOP at 732-758-6280 or send an email to info@iopcomm.com.
Make the most of the days left of 2010 and plan ahead for 2011!
Sincerely,
Mike DeNofa
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Posted by Mike Denofa
on September 28, 2010 at 6:03 PM
in Current News |
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September 16, 2010
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August 18, 2010
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