November 1, 2010
Why We Like ‘Good, Old-Fashioned’ Direct Mail, Too!
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On his Duct Tape Marketing blog, marketing expert and author John Jantsch writes, “With all the chatter about inbound marketing and social media, it’s easy to overlook some… ways to round out your entire plan with some good, old-fashioned, hand-to-hand direct mail.” We couldn’t agree more.
Yes, these days we’re having fun blogging, tweeting and attracting attention to our businesses. But, we can’t forget about the power and effectiveness of direct mail and how it can help us round out our marketing plans.
In a previous blog post, we wrote about how direct mail can deliver ROI (return on investment). Jantsch and others are writing about the advantages of direct mail, too, and we agree with and like Jantsch’s recommendations for direct mail success today. He writes, “The secret to making an advertising or direct mail campaign work these days is to think small, think personal, think value, think follow-up.”
At IOP, we can help you do each of these steps so that your next direct mail campaign leads to success. Let’s discuss the possibilities… If you have any questions, ask us here on our blog. Or tweet us on Twitter @IOPcomm or contact IOP now through email or by calling us at 732-758-6280.
Until next time, take care!
Mike DeNofa
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Posted by Mike Denofa
on November 1, 2010 at 7:23 AM
in General Business |
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