December 1, 2011
Ways to Save Your Business Time and Money – Now and in the New Year
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In a few weeks, we’ll be starting a new calendar year, and many of us will be starting a new fiscal year for our businesses. While 2011 hasn’t been the easiest year, there’s promise and hope and for the year ahead – and there are simple ways to save time and money for our businesses, now and in the future. Here are some suggestions:
1. Plan ahead and create a schedule.
Look ahead at least three months and plan your business’ marketing and branding activities. For IOP, I use a calendar and visualize the timing of our mailings and social media efforts. By planning ahead, I can make sure we’re doing the right things to reach the right people (our target customers) at the right time.
2. Buy in bulk.
Once you have a schedule and calendar to follow, you can anticipate your business’ needs and buy in bulk for the year or the quarter, whatever time-period that makes sense for you. We sell imprinted promotional products (and we use them for our own marketing purposes, too), and you’ll always get a better price and save money when you buy bigger quantities. (This is the same concept that drives sales at Costco and Sam’s Club…)
3. Use one-stop shopping.
In any business, by working with one supplier, you generally get better prices and service because you’ve attained a greater “valued-customer” status. At IOP, all of our customers big and small are valued and we provide the same high-quality service to everyone. We believe that’s the way it should be in business, and it makes our jobs and your jobs easier for everyone.
Do you have any other ideas about saving your business time and money? Let us know. We welcome your comments here on this blog, or call us at 732-758-6280, or tweet us @IOPcomm.
Until next time, take care!
Mike DeNofa
IOP Communications, Inc.
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Posted by Mike Denofa
on December 1, 2011 at 7:12 PM
in Current News |
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