“When done right, social media can be a valuable source for customer acquisition, retention and satisfaction,” reports Jennifer Van Grove, associate editor at Mashable. As we mentioned in our last post, IOP Communications has joined the “social media party” and we’re already learning so much…
As we learn more and more about social media and all of its advantages, we’ll be passing along the information right here on our blog. So, for starters, be sure to read Why Small Businesses Shouldn’t Take Social Media for Granted. The article reassures us that we’re heading in the right direction because it says:
1. We should take advantage of the information that’s there for the taking on social media. “As a small businesses owner, it’s your responsibility to use these bits of public information to build relationships, improve customer service and enhance your products.”
2. We should keep it simple. “On the simple side things, just take the time to acknowledge customers that mention you.”
3. Being a small business is a big advantage in social media. “Use your small size as an advantage and respond to each and every person that mentions you.”
This seems easy enough to do… don’t you agree? And do you have any interesting info about using social media (especially for improving customer service) that you can share with us here? Please tell us and post your comments here on our blog. Or you can tweet us on Twitter @IOPcomm.
Until next time,
Mike DeNofa, IOP Communications, Inc.