July 20, 2010
How to Use 'Indirect Action Messages' to Get More Business
|
In Mass Communication - Living in a Media World, Ralph E. Hanson, author and professor at University of Nebraska, defines an "indirect action message" as an advertising message designed to build the image of a company and create demand for the company’s products and services “without specifically urging that a particular action be taken at a particular time and place.”
Promotional items imprinted with your company’s name are perfect examples of “indirect action messages” and they’re capable of driving more business to your company.
- When someone wears a golf shirt with your company’s logo stitched to its sleeve, that’s an indirect action message.
- A clock imprinted with your company's logo on the wall in a doctor's office is an example of an indirect action message.
- A fabric tote bag imprinted with your company's name filled with groceries and other purchases is another example of an indirect action message.
- Or something as inexpensive as a pen imprinted with your company's name is an indrect action message.
We can give you lots of examples of indirect action messages, but maybe your company is already using indirect action messages to boost your business? If so, please tell us what you’re doing and how it’s working for you. Share your examples and stories or ask us any questions by posting your comments right here on our blog.
Until next time, think about ways indirect action messages can boost your business and contact IOP Communications for assistance. We can help you take action on your ideas to generate more business and boost your bottom line!
Mike DeNofa
IOP Communications, Inc.
|
|
Posted by Mike Denofa
on July 20, 2010 at 10:09 AM
in General Business |
Permalink
|
|
|
|