November 2, 2011
Giving Thanks, Driving Loyalty and Treating Customers and Employees Like Real People
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November is a time for being grateful, a time for remembering those who have served our country (Veterans' Day is November 11), and a time for thanking just about everyone: the veterans for their service; our employees for their dedication; our customers for their business; our friends and families, etc. In general, it’s a time for thanking people.
In your business transactions and in your “real world,” how you treat people can make a big difference. It’s important to remember we’re all human with emotions and basic needs. Offering a simple “thank you” or a small gesture or some acknowledgment can go a long way to create loyalty and simply make someone “feel good” about themselves and your business.
In her post on TheSocialCustomer.com, Alyson Stone writes, “I’m loyal to companies that surprise me with a treat…” and she describes how her family stayed at an inn where they sent ice cream to their room for the kids and this all happened 20 years ago, and she still remembers the gesture. Stone adds, “What a great customer service idea that was!”
So, the big question now is, “How are you ‘treating’ your employees and customers?” Like “real people”? If you want to surprise them with a gift (small or large), either now in November, or next month for the holidays, IOP Communications can help you pick appropriate gifts for everyone on your “thank you” list!
Contact us today. Tweet us on Twitter: @IOPcomm. Or call me directly at 732-758-6280.
Thank you for reading this blog and let me know what you think about Alyson’s blog post and her ideas about customer service and loyalty (I think they’re great!).
Sincerely,
Mike DeNofa
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Posted by Mike Denofa
on November 2, 2011 at 10:18 AM
in Current News |
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